" Journal of Advertising, 32(4):19
Fogel, E. (2005, January). "Cause-Related marketing: Does corporate America genuinely care?" Marketing Profs.com. Retrieved February 20, 2005: http://www.marketingprofs.com/5/fogel2.asp
Holmes, C. (2004, April). "Brand Benefits - Cause Related Marketing." Business in the Community. Available: http://www.bitc.org.uk/resources/research/research_publications/brand_benefits.html
IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Kelley, C.L. & Kowalczyk, T.K. (2003). "Cause marketing: Opportunities for assisting exempt organizations and sponsors." The CPA Journal, 73(2):15
Marken, G.A. (2001). "PR has to be more involved in company branding." Public
(2002). "NSPCC - Cause related marketing." NSPCC Online. Retrieved February 17, 2005: http://www.nspcc.org.uk/html/home/fundraisingvolunteering/causerelatedmarketing.htm
Pringle, H. & Thompson, M. (2000). "Brand Spirit - How cause related marketing builds brands." New York: Means Business, Inc.
Varadarajan, P.R. & Menon, a. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005: http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210
